For this week I have been tasked with checking out a business' online communication abilities, whether that be through their website, social media, LinkIn, or other ways of communication. The business that I have chosen to research is...
Blizzard Entertainment is a company that specializes in the creation of video games, some notable examples being the World of Warcraft games, the Diablo series, and Overwatch 1 and 2. Overall I would say that the company does a good job with their online communication responsibilities, utilizing several social media platforms such as X, Facebook, Reddit, Instagram, and Youtube. All these sites have shown timely posts that address the community regarding new gaming events or by endorsing community related things like cosplay.
However the website the company uses isn't all that geared towards online communication, rather it is geared towards showcasing their products as well as events going on in their online games. The top of the website is devoted towards current events, such as new season in any given series, or discounts towards older games. The middle is devoted to featured games that are currently with the times, and the bottom is reserved for links towards other side portions of the website that contain more miscellaneous information, as well as links to their social media sites.
Blizzard tries to communicate an identity of a relatable friend, much like several other large businesses on X. They do this through the use of memes or other community related questions, one of the most recent being a post titled, "What's this band called?" with this image:
One way that Blizzard could improve their online communication would through a bit more feedback towards the average user, such as through the use of customer support in these public forums.
Sources:
Blizzard Entertainment [@Blizzard_Ent]. "What's this band called?" Twitter, 19 January 2024, https://twitter.com/Blizzard_Ent/status/1748437869553676695/photo/1
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